Brazil, Australia, Mozambique, Nigeria, Turkmenistan . . . so many exotic places in the world! And so many rare and precious stones! Lucia Giovannetti wants to discover them all. To admire them one by one, their unique features, their depth, their magical plays of ever-changing reflections. To select the finest. And to make of them unique jewelry.

Lucia is persevering and untiring. But it is her other qualities that are decisive. Her “nose” as she calls it. Intuition, innate curiosity. The ability to locate the most bewitching gems at the four corners of the earth. We all remember the Paraiba tourmaline, the star in so many of Lucia’s memorable pieces. What struck us (and still does, every time) are its unmistakable iridescences. And it will be the same for other stones we may not even imagine but which Lucia will find for us.

To admire the exclusivity, the value, the originality of the Lucia Giovannetti collections, we visited her at her elegant Forte dei Marmi boutique in Via Montauti. In this sophisticated ambience, where every detail is polished, we chatted with Lucia and her diligent collaborators – and discovered her upbeat, luminous, innovative creations, this year more fanciful and inspired than ever. The quality and cuts of the stones, the sophistication of the design, the attention to Made in Italy workmanship tell us just how much research, how much in-depth study, how much intrepid passion goes into her jewels. And we love Lucia doubly for it: as an expert and visionary pioneer of the beautiful and as a complicit friend who knows exactly how to interpret our spirit, our expectations, our ambitions to elegance and distinction. A pioneer who anticipates trends and who innovates. A friend who knows our tastes and can draw our portrait, who tells the world about us in a precious, personalized jewel made for us and us alone.

Lucia Giovannetti Gioielli
via Montauti 8, Forte dei Marmi | +39 0584 85303
www.luciagiovannetti.it | info@luciagiovannetti.it | IG luciagiovannettigioielli