They are the hallmark of the Maison and are reinterpreted in new materials and cheerful color palettes; the bags envelop the Gucci Lido collection with playful elegance, to be discovered in its essence in the dedicated pop-up inside the Forte dei Marmi boutique. In canvas or straw-effect raffia variants, evergreens like Gucci Jackie and GG Marmont take on the laid-back look typical of the summer aesthetic. Neon details give a modern twist to classic motifs, and colorful GG canvas accessories, such as the Gucci Luce and Moon Side bags, add a touch of lightness to the collection.

available at
GUCCI
via Giuseppe Spinetti 41, Forte dei Marmi