In early May, Forte dei Marmi was the setting for the international launch of the new Fiat 500, “La Prima by Bocelli”, the first electric city car in the world equipped with JBL’s “Virtual Venues” tech- nology, for an audio experience - ensures the car manufacturer – that is “unparalleled”. To make the audio system suitable for the vehicle, Fiat called upon Maestro Andrea Bocelli’s experience and ex- pertise in the music field.