A comfortable ambience, a singular location, personnel with great savoir faire. Elements that make a shopping experience precious and memorable. Luxurious, we might even say. “True luxury is not a superior lifestyle, but deeper awareness: when we purchase something, we are driven by emotion, more than by possession itself,” explains Filippo Cassetti (on the left in the photo below with the other members of the family that pilots the company founded in Florence in 1926). Cassetti is one of the premier actors on the Tuscan jewelry and timepiece panorama, with shops on Florence’s Ponte Vecchio and in the center of Prato – and the historic boutique in Piazza Marconi in Forte dei Marmi. “What we do at Cassetti every day,” the manager adds, “is to ensure that that magical emotion will arise; that our client, our guest at our boutique, will enjoy a unique experience, will forever link their heart to the object they have chosen, to the place, to the moment.”


Gioielleria Cassetti
via Carducci 6D, piazza Marconi 7, Forte dei Marmi | +39 0584 85044